Ella Yuan
BS in Advertising, University of Illinois Urbana-Champaign
Experience: President of Overseas China Education Foundation (OCEF), UIUC branch; worked in Shanghai Media Group (SMG) as an individual producer assistant and finished two full episodes of decoding finance with high rating and online CTR
Areas of Interest: Visual arts, Photography, Video/digital media, Entrepreneurship, PR/Marketing, Advertising
Ideal Job in 10 Years: Senior Account Executive or director of digital media department in Top 5 (digital) Advertising Agency; Owner of a digital advertising/marketing consulting agency.
What led you to enroll in the MSLCE program at Northwestern? The combination of finance, management and media/art knowledge in the program curriculum; the opportunity for industry connection that the program provides
What is your favorite Chicago landmark/attraction, or what are you most excited to visit? Cloud Gate and Lake Michigan
If you could live anywhere in the world, where would it be? Fiji
How do you plan on spending/did you spend your summer before starting MSLCE? Enhance PS skills and read more useful books
Where is your dream internship for next summer? AE at Ogilvy & Mather
If you could donate one million dollars, which cause/organization would you choose to support? OCEF to support the education of children in poor area in China
Where are you from? Shijiazhuang, Hebei, China