BS in Marketing, Babson College
Area(s) of Interest: TV/film, Video/digital media, Arts/music festivals, Entrepreneurship, PR/Marketing
Experience: A real-world experience that enhanced my capabilities significantly was my internship at Shanghai Fun Factory Media Company in the winter of 2018. I worked as an intern in the artist coordination department on the Chinese version of “Comedy Central Roast”. I was responsible for arranging the on-site production logistics including makeup, meals, rehearsals, draft reviews, and staging. Outside of production, I also had the chance to brainstorm ideas to pitch to company sponsors for their advertising content. I also had my first experience with quantitative analysis as I was tasked with monitoring and analyzing television viewership data to analyze speech and audience preferences. Casting was also an area in which I played a role, researching potential artists for participation and measuring their popularity, experience, and for some, their willingness to participate.
Ideal job in 10 Years: To be producer of my own TV show.
What led you to enroll in the MSLCE program at Northwestern? I love the coursework and the professional development opportunities. The curriculum enhances my undergraduate study in marketing and offers more insights in entertainment industry.
What are you most looking forward to about the MSLCE program? Immersion Trip
Where are you from? Shanghai, China