She teaches undergraduate Media and Message Delivery, graduate Media Economics and Technology and undergraduate Consumer Insight, and she serves as the Faculty Advisor for graduate students pursuing a concentration in Media Strategy. Franks teaches across Medill’s full-time, part-time and online programs. With extensive experience in corporate training and development, Franks also develops executive education programs for Medill IMC.
She travels the world to teach the integration of medium and message through her company, The Marketing Democracy, Ltd, a global consultancy that advises blue chip marketers, top marketing services agencies and the media on integrating content and connection in a new media world. She is a frequent guest speaker at industry conferences on changes in the media landscape. Furthermore, she assists global multi-national marketers such as LEGO and McDonald’s with training and development in the new media landscape and she recently authored a “Media 101” document for McDonald’s Global Marketing training.
Franks is also a guest faculty in Medill’s Social Media Marketing Massive Open Online Course (MOOC) through Coursera.
Main faculty page: http://www.medill.northwestern.edu/directory/faculty/judy-ungar-franks.html
MSLCE Course: Marketing Strategies in Creative Industries