James Webster

James Webster received his PhD from Indiana University in Mass Communication. His research interests include audience measurement, the behavior of media audiences, and media industries. He has been a member of the Editorial Board of the Journal of Broadcasting & Electronic Media since 1985. His early work focused on television audience behavior and program choice, but more recent studies examine how people consume media across digital platforms. From 1990 to 2005, Webster served as Associate Dean in Northwestern’s School of Communication and helped create the doctoral program in Media, Technology and Society. He has recently served as a consultant to Nielsen, Turner Broadcasting, Toyota, and the Rudd Center at Yale University. He has written, with Prof. Patricia Phalen and Prof. Lawrence Lichty, Ratings Analysis: The Theory and Practice of Audience Research, which is the standard text on electronic media measurement. His most recent book, The Marketplace of Attention: How audiences take shape in a digital age, was published in 2014. Professor Webster is widely published in the Journal of Communication, the International Journal of Communication, New Media & Society, and Communication Theory to name a few.

Main faculty page: https://communication.northwestern.edu/faculty/JamesWebster

MSLCE Course: Understanding Media Markets: Users, Makers + Metrics