By Amy A. Ross In some ways, Julian Posada’s approach to the media business resembles the old adage of not putting all your eggs in one basket. Rather than targeting the large mass audiences of the twentieth century, his philosophy captures the need to capitalize on the niches. “It all boils down to the secret
Category: Guest Speakers
By Kathryn Lawson Writer Roger Wolfson recently had a bad day. A few weeks ago, while walking along the beach with his wife and three dogs, Easy, Peaceful, and Miracle, they were approached by a group of teens that tried to mug them, leaving him with a black eye.
By Jenna Myers “There needs to be a 30% minority representation for that minority to be heard,” says Meiko Takayama, and the percentage of corporate executives who are women is far lower than that — around 15%. Takayama is the founder and CEO of Advancing Women Executives (AWE), a business service for corporate executives with
By Amy A. Ross It took Threadless six years of success to persuade its founder and CEO, Jake Nickell, that it was capable of becoming something more than side-project. Although the rapid growth of his business venture had provided proof that he did in fact “know how to build e-commerce websites,” it took a little
By Jacob Nelson Before Threadless grew into the global, hundred-employee company it is today, it was Jake Nickell’s side project. Nickell started Threadless, an ecommerce website where artists submit t-shirt designs that are voted on and, depending on their popularity, printed and sold, while he was a sophomore in college. It wasn’t until years after
By Jacob Nelson Not many people get the chance to play with Legos in the middle of Time Square and call it part of the job. As Marie Davidheiser explained at Northwestern on April 8, it all comes with the role of a brand experience agency. She would know, too. She’s worked at Jack Morton
By Jacob Nelson When she was an undergraduate at Northwestern, Marie Davidheiser thought she’d be a video editor. Then she worked for an Evanston local television station, and realized that working in an editing station was “the most boring thing.” “It was not what I was going to do,” she said with a laugh during
By Jenna MyersCory Sandrock’s finance class experienced a real-world example of the power of networking when Sandrock invited three of his former colleagues from the business world and the theatre world to speak to the class about finding capital to support a new business. Panel members included John Stoops, founder and executive director of Three
By Amy A. Ross When Mike Knobloch and his team at Universal Pictures first took on the challenge of developing music for the movie Fifty Shades of Grey, they knew they would have to impress. The President of Film Music and Publishing at Universal Pictures, Knobloch directs the department that lies at the intersection
By Jacob Nelson Evyenia Constantine came to the MS in Leadership for Creative Enterprises program to learn about the business side of the film industry. “I really liked how this program is new, for artistic people to fine-tune and develop their business acumen for the field,” she said. That means she’s very excited about classes