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Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for

Programming and Community Engagement Are Keys to Navy Pier Revitalization

By Brenna C. CroninWith a stack of impact reports in hand, Michelle Boone—Chief Engagement Officer of Navy Pier, started our site visit with the power of information. Programming and community engagement are the drumbeats of her department and deserve incredible recognition for the revitalization of Navy Pier as it stands today.

The Los Angeles Immersion Trip Opened My Mind and Expanded my Post-Grad Ambitions

by Thomas WallOn a trip that took us from Steven Spielberg’s private screening room, inside the headquarters for one of the country’s top talent agencies, and backstage during a live taping of Jimmy Kimmel Live, it’s understandably difficult to pick just one or two of the most impactful moments for me. The entire trip was

MSLCE Hits the San Francisco Tech + Arts Scene

By Yayun WangThe MSLCE Trip brought us together in San Francisco to enjoy five days of corporate visits, an alumni reception, and open networking. We met and networked with industry leaders and gained newfound experiences and knowledge across the creative industries.

MSLCE NYC Trip: Finding My Story, Philosophy and Community

by Matt MeadeSpring sunlight shined as we walked through Midtown Manhattan to our first site visit at the offices of Kevin McCullum’s theatrical and media producing company. Alchemation is unique and fresh — just like Kevin’s approach to life and leadership. As an orphaned child from Hawaii who transitioned from actor to producer, Kevin stressed

From Pitch to Pilot: MSLCE Students Gets a Unique Look at How TV is Made

by Thomas WallNorthwestern students learned how a pitch becomes a pilot from Ron Binkwoski, the VP of Post Production at TNT/tbs and Warner Media. In this workshop, Binkowski walked students through the often-nebulous development process, breaking it down for them in an easily digestible step-by-step manner. From script production to budget creation, students were given

5 Questions with MSLCE ’15 Alum Qiumeng Fu

What is your current role(s)/project(s)/business and what are your responsibilities?I am the director of Fu Qiumeng Fine Art in Upper East Side Manhattan. My responsibilities include sourcing consignments for New York and Beijing exhibitions, completing donation and collection appraisals, developing collaborative business opportunities, designing interpretive  and immersive thematic exhibitions, and planning and hosting events to

Laura Rice is Marching to Her Own Beat

By Miya Williams FayneMusic has been omnipresent in Laura Rice’s life. Growing up she took piano and recorder lessons and performed with her church’s children’s choir. “I so appreciate great musicianship and music’s ability to transform space, soothe the soul, move the crowd and fight the power,” she shared.