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MSLCE Student Gets Hands-On Experience At 2112 Chicago

By Matt MeadeAs the first half of the summer has flashed by in the blink of an eye, I find myself suddenly at the last portion of the MSLCE program with graduation right around the corner. Luckily, as part of MSLCE’s experiential learning requirement, I sought out and secured a position with 2112 Chicago, a

Presenting The Future: Marketing Strategies in Creative Industries

By Brenna C. CroninWith NBC executives present, the 2019 MSLCE cohort presented their marketing plans for the future of NBC Universal, our class case study and learning sponsor this quarter. Charged with designing a rebranding strategy for NBCU, the cohort underwent nine weeks of research, design, and implementation of our brand concepts. “The project for

Programming and Community Engagement Are Keys to Navy Pier Revitalization

By Brenna C. CroninWith a stack of impact reports in hand, Michelle Boone—Chief Engagement Officer of Navy Pier, started our site visit with the power of information. Programming and community engagement are the drumbeats of her department and deserve incredible recognition for the revitalization of Navy Pier as it stands today.

The Los Angeles Immersion Trip Opened My Mind and Expanded my Post-Grad Ambitions

by Thomas WallOn a trip that took us from Steven Spielberg’s private screening room, inside the headquarters for one of the country’s top talent agencies, and backstage during a live taping of Jimmy Kimmel Live, it’s understandably difficult to pick just one or two of the most impactful moments for me. The entire trip was