By John Hounihan Over the break between quarters, the MSLCE program set forth on its yearly Industry Immersion treks to the media capitals of the United States. For half of the cohort, that meant a week in the Big Apple.
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By Lauren Vernea This winter quarter in the MSLCE elective class “Business Models for Creative Enterprises,” students immersed themselves into how the world’s most creative companies operate. Prof. Daniel Gruber’s authentic enthusiasm for the class and the MSLCE program was evident from the beginning. The class structure was a diverse mix of lectures, case study
By Lauren VerneaMSLCE students recently participated in a site visit to the world renowned full-service media agency, Mediavest Spark at Chicago’s Merchandise Mart. The company’s newly formed content department provides all forms of media from short films to mobile apps driven to connect clients with their brands.
By Leslie Zhu The television industry has expanded with myriads of platforms and evolved from network to cable and internet distribution. New players like Amazon, Netflix and Hulu, and YouTube have made it easier for television show creators to get their material produced and are also gradually reshaping the entire television market and culture. We are
By Joe Giovannetti Finance is the language of business. This is the phrase MSLCE Professor Cory Sandrock championed over his 9-week winter class, Introduction to the Creative Enterprises. In this short time, Sandrock aimed to teach students the principles of economics, accounting, and corporate finance to aid them in their creative careers.
By John Hounihan Startups have been around as long as businesses have. In every industry, innovation and new ideas are cultivated and tested in the form of young, up and coming business.
By Jacob Nelson Mary Sherman does not like the word “no.” The artist, teacher, writer, and director of the TransCultural Exchange has made a career out of pursuing opportunities out of curiosity, only to learn new skills in the process. “People say, ‘No, you can’t do that,’ and it makes me want to do it
By Jacob Nelson When Glendon Palmer graduated from Northwestern, he knew he wanted to work behind the scenes of either television or film. “Whichever took me first,” he explained. “Nowadays, the wall has fallen between those fields.” Palmer discussed his career, and his current role as the Senior Vice President of Development & Production at
By John Hounihan When it comes to the theatre industry – it doesn’t get much bigger than the smash hit musical Hamilton. Currently playing on three stages worldwide, with another in the works, it has revolutionized the current state of commercial theatre. So, naturally, getting a chance to see the inner workings of the Chicago
By Leslie Zhu Nothing in the Museum is ordinary. On Feb. 24, the MSLCE students were blown away by all the unconventional business strategies of the Art Institute of Chicago (AIC) at a panel held at Rubloff Fellows Lounge in the museum.