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Student Describes ‘Incredible’ MSLCE Course

By John Simon

Today, we’re taking a look at one of our core classes and what students learned. Here’s MSLCE student John Matthew Simon describing our Understanding the Creative Industries course, taught by SoC professor Jacob Smith:

Want to build your own transmedia franchise for Kanye West, ThunderCats, or Maximum Ride? That’s what we did and it was incredible. After spending the quarter learning how the creative industries have changed and developed over the past century, we were split into teams that had to build a franchise before pitching it to our classmates. The entire process allowed us to control the narrative, create a marketing plan with merchandising and tie-ins, analyze our audience, and sell the transmedia franchise to our greatest critics, ourselves.